Job Summary

The Library Marketing & Circulation Tech promotes and raises awareness of the library’s services, resources, and programs through managing the library’s online presence, creating digital and print marketing materials, and engaging with the public to increase awareness and usage of the library. This position collaborates with the Town of Vail Communications department to develop marketing plans and content consistent with the Town’s branding and communications standards. The Marketing & Circulation Tech also performs circulation duties and provides public service by working designated hours on the Service Desk. This is a full-time, 40-hour per week position and may include nights and weekends.

The Details of the Job

MARKETING

• Uses WordPress to update the library's website with content, including information about new resources, events, services, and announcements
• Creates and updates digital content that complies with Colorado Technology Accessibility Standards
• Publicizes library events and resources through various channels, including social media, email newsletters, videos, newspaper and radio advertisements, posters, and digital displays
• Develops and implements marketing plans and campaigns to raise awareness and attract new users
• Maintains positive media and community relationships
• Connects with community and library users by creating engaging social media content and responding to inquiries

PUBLIC SERVICE

• Works no more than 20 designated hours on the Service Desk and fills in for other staff members. Handles a variety of tasks at the Service Desk including, but not limited to, reader’s advisory, reference assistance, providing Vail visitors with local tourist information, processing library card applications, check-ins, check-outs, renewals, processing incoming courier items, processing incoming mail and magazines/newspapers, pulling hold requests and preparing them for transit to other libraries, and processing overdue notices.
• Assists with selecting and setting-up book/item displays based on monthly themes
• May participate in weekly rotation of picking up items from the Safeway book drop
• Assists the public with online databases, internet searching, and digital collections, including eBooks
• Attends and participates in staff meeting discussions
• Participates in collection maintenance tasks, including shelving, shelf reading, and weeding
• Completes special projects and tasks when requested
• Provides exceptional customer service to all library patrons and visitors and abides by all Town of Vail core values
• Performs the job in accordance with all Town of Vail safety practices
• Other duties as assigned

   Knowledge, Skills and Abilities

• Knowledge of marketing strategies, content creation, and campaign planning
• Ability to use various marketing tools, including social media platforms, email marketing software, web design tools, and other content management systems.
• Knowledge of public library reference & circulation-related functions
• Knowledge of current trends and emerging technologies in public libraries
• Knowledge of computer applications for library services
• Knowledge of standard library procedures, current info technology, database search capabilities, library procedures and policies
• Ability to work effectively & communicate with library staff and patrons of all ages, both individually and in groups in a pleasant, courteous manner

Education, Experience and Certificates

High School Diploma: Minimum of three (3) years progressively responsible experience in a customer service environment required; experience in a public library setting highly preferred                      

Live Where You Play!
At the Town of Vail, we embody a culture of excellence, collaboration, and innovation while serving as stewards of one of the most beautiful alpine environments in the world. Nestled in the heart of the Colorado Rockies, Vail is not just a place to work—it's a place to thrive. From world-class skiing and snowboarding in the winter to hiking, biking, and fishing in the summer, Vail offers endless opportunities to explore and embrace the great outdoors.

A Lifestyle Like No Other

• Outdoor Paradise: With the White River National Forest as your backyard, you'll have unparalleled access to trails, rivers, and scenic vistas. Spend your mornings climbing peaks, your afternoons on the slopes, and your evenings soaking in the views.
• Community-Centered Living: Vail is more than just a destination; it's a tight-knit community that values connection, sustainability, and a shared appreciation for the environment.
• Cultural Richness: Experience year-round events, including music festivals, farmers markets, art shows, and more—all designed to inspire and entertain.

Public Service Amenities
As an employee of the Town of Vail, you’ll be part of a team dedicated to serving a community that thrives on innovation and collaboration. From fostering sustainable practices to shaping the future of urban planning, your work will make a lasting impact. Enjoy access to top-notch facilities, cutting-edge tools, and a supportive team committed to your success.

Comprehensive Benefits to Support Your Journey
We understand the importance of work-life balance and provide a robust benefits package to support you both personally and professionally:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans, as well as wellness programs to keep you healthy and active.
• Work-Life Balance: Generous paid time off and flexible schedules, allowing you to enjoy everything Vail has to offer.
• Housing Support: Access to employee housing programs to make living in Vail more accessible.
• Retirement Security: Employer contributions to retirement plans to help you plan for your future.
• Professional Growth: Ongoing training and development opportunities to advance your career and expand your skills.
• Additional Perks: Employee discounts, recreation passes, and access to Town of Vail amenities to enhance your quality of life.

When you join the Town of Vail, you’re not just taking on a job—you’re embracing a lifestyle that blends professional fulfillment with outdoor adventure, cultural richness, and a community you’ll be proud to serve.

Are you ready to make an impact in a world-class destination? Apply today!